Electronic distribution is evolving very rapidly and accommodation managers face the following challenges:

- Increasing number of distribution channel network that must be managed daily.

- Complexity of electronic distribution.

- Need to be more responsive to the market.

- Increase exponentially comments on hotels over Internet, website 2.0, blogs and social networks.

- Need to keep the rate integrity in all distribution systems (Rate Parity)

- Turn over in reception, lack of human ressources and therefore difficult management and training

- World markets in a crisis economy, unstable and uncertain which determines a vision of your planning in   the very short term

- The electronic distribution requires a dual effort to manage the distribution of bookings and consistent messages and pictures in the electronic world.

- Adapting to a changing global environment where customers, players, actors, productors need to find news working places and new ways to work together.

Given these challenges, what are the pillars of an effective marketing plan to ensure maximum return on investment (ROI) and what tools to use for hoteliers to face an ultra-Internet competitive market?

• Maximize the value of your website who is your most important marketing advantage when we know that people are looking to book more live on the sites of suppliers (hotels, accommodation, airplane Cies)
• Your website must integrate best practices: user-friendly, search engine and a direct booking tool that you optimum control.
• Electronic distribution with a Multi-Channels strategy and a channel manager integrated with your management systems (PMS and CRM)
• Professional development and training of your teams to the new challenges of the Internet and Travel 2.0

The main lines of your marketing plan could be:

• Maintaining a marketing budget with reporting tools
• Follow every euro spent with dedicated analysis tools
• Launching an Internet marketing strategy with a action plan for 1 to 3 years
• Launch and development of a “differentiation” strategy: identify and highlight your unique strengths and differentiation
• Launch and development of a genuine political loyalty and personalization of the customer relationship, your real substantive trade.
• Re-design and optimization of your website
• Search Marketing and social marketing mix is a winner

• E-mail marketing porfessionnel
• eCRM: your strategy for customer relationship must be established and supported by a powerful CRM tailored to your needs.
• Monitor the Web 2.0 world, particularly social travel sites where people leave comments on destinations, hotels and accommodation and where people choose your Hotel!

The HoteliTour know-how and experience to implement your marketing plan:

To meet this challenges and win in this ultra-competitive world, HoteliTour use methods and tools run in the industrial world of eTourism and used by the largest hotel chains in the world.

Marketing Tools and management of distribution channels:

Strategy advisor and emarketing for your hotel or hotel chain:

To success, we are here to define with you the best strategy and the best emarketing to handle the strong challenges of our industry.

Specialities:

With over 20 years in tourism, hotel and etourism industry, we propose to you:

• Advisory, strategy, marketing and strong operational action plan with personal coaching
• Tourism and hotel booking engine,
  • tourism electronic distribution,
  • sales for tourism & hotel industry
  • marketing & emarketing for hotel industry,
  • feeling and know how to built tourism package at large scale

• Know how about DMO’s and their goals and their needs.

• Strategy, advisory services and assistance for your RFP and marketing plan
• Strong experience with tourism Board, DMO’s and other public tourism entity in France (Chamber of Commerce Marseille-Provence and others Chambers of Commerce, CDT, CRT, OT)
• emarketing and Travel 2.0
  • Travel Social Media
  • Blogging
  • buzz

Feel free to contact me to talk about your need and ambition.

Contact us now, winning strategies require a little time to develop and market do not wait!