Electronic distribution is evolving very rapidly and accommodation managers face the following challenges:

- Increasing number of distribution channel network that must be managed daily.

- Complexity of electronic distribution.

- Need to be more responsive to the market.

- Increase exponentially comments on hotels over Internet, website 2.0, blogs and social networks.

- Need to keep the rate integrity in all distribution systems (Rate Parity)

- Turn over in reception, lack of human ressources and therefore difficult management and training

- World markets in a crisis economy, unstable and uncertain which determines a vision of your planning in the very short term

- The electronic distribution requires a dual effort to manage the distribution of bookings and consistent messages and pictures in the electronic world.

- Adapting to a changing global environment where customers, players, actors, productors need to find news working places and new ways to work together.

Given these challenges, what are the pillars of an effective marketing plan to ensure maximum return on investment (ROI) and what tools to use for hoteliers to face an ultra-Internet competitive market?

• Maximize the value of your website who is your most important marketing advantage when we know that people are looking to book more live on the sites of suppliers (hotels, accommodation, airplane Cies)
• Your website must integrate best practices: user-friendly, search engine and a direct booking tool that you optimum control.
• Electronic distribution with a Multi-Channels strategy and a channel manager integrated with your management systems (PMS and CRM)
• Professional development and training of your teams to the new challenges of the Internet and Travel 2.0

The main lines of your marketing plan could be:

• Maintaining a marketing budget with reporting tools
• Follow every euro spent with dedicated analysis tools
• Launching an Internet marketing strategy with a action plan for 1 to 3 years
• Launch and development of a “differentiation” strategy: identify and highlight your unique strengths and differentiation
• Launch and development of a genuine political loyalty and personalization of the customer relationship, your real substantive trade.
• Re-design and optimization of your website
• Search Marketing and social marketing mix is a winner

• E-mail marketing porfessionnel
• eCRM: your strategy for customer relationship must be established and supported by a powerful CRM tailored to your needs.
• Monitor the Web 2.0 world, particularly social travel sites where people leave comments on destinations, hotels and accommodation and where people choose your Hotel!

The HoteliTour know-how and experience to implement your marketing plan:

To meet this challenges and win in this ultra-competitive world, HoteliTour use methods and tools run in the industrial world of eTourism and used by the largest hotel chains in the world.

Marketing Tools and management of distribution channels:

EZ Yield: Today, over 2,000 hotel properties in 59 countries worldwide utilize EZYield.com’s technologically advanced channel management software to simplify and streamline the distribution of rates and inventory. EZYield.com’s dynamic web-based platform allows hoteliers to simultaneously manage all contracted websites through one easy to use interface, offering multiple languages and currencies to more than 400 websites worldwide

EZ Yield is used daily by Yield managers all around the World.

The proven V3 platform allows simultaneous updates of rates, inventory, cut off dates, minimum stay, and closed to arrival restrictions across all of your online wholesalers.

EZ Yield Benefits:

• Save Time
• Update More Websites - More Often
• Increase Distribution
• Control Rate Parity

Effective integration with:

Suppliers GDS (SynXis, Trust, Pegasus Netrez, Unirez)

The booking engines Hotel (RoomRez, iHotelier, Globekey, SynXis)

Revenue management systems (IDEAS and EasyRMS)

Property management systems (Protel, SofBrand, Hotlinks and more)

AnyRate: Any-Rate provides you with instant flash reports so that you can see how much your competitors are charging for rooms as well as availlablity levels.

With an emphasis on speed, Any-Rate mets you compare competitor hotel in real time so that you can make informed decisions about pricing. The on page flash report is produced in minutes and ensures you have the information at hand to make the right decisions to support online rate and inventory management strategies.

GDSConnect: our seamless connection to GDS with a simple monthly fee.

GDSConnect software delivers your hotel directly to over 600 000 travel agents via the Global Direct Systems incliding Galileo, Sabre, Abacus, Amadeus and Worldspan. Regardless of the number of reservations processed, we charge only a fixed monthly fee.

GDSConnect also distributes your hotels to many of the major travel websites as Expedia, Orbitz and Travelocity plus thousands of other key travel sites, resulting in greater exposure and sales opportunities.

RoomRez: our last generation online booking platform, in total harmony with your website.

RoomRez gives you complete control over online potential through self-service applications that intend to drive as much business to your website as possible. It lets you manage your website with yield strategies, just as you do GDS, wholesalers, travel agents, and group and corportate clients.

• Integration with leading PMS
• Full integration with EZ Yield channel manager
• integration with GDS Connect.

More informations about RoomRez, our fully transactional and secure reservation system, here.

Demo site for multi-property hotel booking engine, based on fictitious hotel group, Queen Hotels.

Support multiple languages, multiple currencies, dynamic pricing and flexible user-defined search/display

http://www.queenhotels.net

Avalon Report: Last Internet study: 88%say user generated content impacts hotel choice.

With Avalon Report you scan prices and ads of your competitors and you manage your comments and image in the world of Web 2.0
Monitor comments and testimonials on your hotel reservation systems and OTA (Online Travel Agency)

We are proud to support these products and services as representative of the company HotelProphets, a world leader in electronic commerce in the hotel industry WorldWide

This for France, French Overseas Territories, Morocco, Tunisia and Algeria.

Strategy advisor and emarketing for your hotel or hotel chain:

To success, we are here to define with you the best strategy and the best emarketing to handle the strong challenges of our industry.

Specialities:

With over 20 years in tourism, hotel and etourism industry, we propose to you:

• Advisory, strategy, marketing and strong operational action plan with personal coaching
• Tourism and hotel booking engine,
  • tourism electronic distribution,
  • sales for tourism & hotel industry
  • marketing & emarketing for hotel industry,
  • feeling and know how to built tourism package at large scale

• Know how about DMO’s and their goals and their needs.

• Strategy, advisory services and assistance for your RFP and marketing plan
• Strong experience with tourism Board, DMO’s and other public tourism entity in France (Chamber of Commerce Marseille-Provence and others Chambers of Commerce, CDT, CRT, OT)
• emarketing and Travel 2.0
  • Travel Social Media
  • Blogging
  • buzz

Feel free to contact me to talk about your need and ambition.

Contact us now, winning strategies require a little time to develop and market do not wait!

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