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ITB Berlin - PhoCusWright - New Media Summit

by Claude on 5 February 2011 · No Comments

I will be at ITB Berlin from 9 to 11 March and PhoCusWright conference and New Media Summit

Feel free to leave a comment if you want to meet me.

Best

Claude

Program below:

Wednesday, March 09, 2011
PhoCusWright@ITB Program
PhoCusWright@ITB sessions take place at the Berlin Exhibition Grounds in the Hall 7.3, Auditorium Europa; other session locations are noted. The PhoCusWright@ITB program is sponsored by Frommer’s and will be available via a QuickMobile iPhone and mobile app.
10:30 - 10:50
(20 min)		 Opening Monologue
Before the Web, when online travel was a €0 billion industry, he embraced the controversial idea that the quality of information, innovation and technology would differentiate winners and losers in travel, tourism and hospitality. A well-known industry figure, he is outspoken and provocative. He began his travel career in the 1980s running a travel agency and quickly became a travel booking engine pioneer. He has since dedicated two decades to analyzing, scrutinizing and opining on strategic change and market trends. A sought-after speaker around the world, he has addressed thousands of industry professionals on six continents and built a brand around his trademark catchphrase “strategically correct, yes; politically correct, no”!

Philip C. Wolf, President and CEO, PhoCusWright Inc.
10:50 - 11:20
(30 min)		 Town Hall With PhoCusWright@ITB Attendees
PhoCusWright analysts lead a lively, interactive discussion with the conference attendees. This unique format aggregates “user-generated content” from the savvy audience. Please come to this session prepared to participate: ask questions, share experiences and shape the conversation. By discussing the most compelling technology trends, issues and themes affecting travel, tourism and hospitality, everyone will gain unprecedented insight.

Moderated by Carroll Rheem, Director, Research, PhoCusWright Inc.
Lorraine Sileo, Vice President, Research, PhoCusWright Inc.
Philip C. Wolf, President and CEO, PhoCusWright Inc.
11:20 - 11:30
(10 min)		 Break
11:30 - 11:35
(5 min)		 Five Minutes of Fame (1 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!

Michel Cassius, CEO, GEKKO.com
11:35 - 12:20
(45 min)		 Getting Personal: Claiming Back Control Over Air Distribution
Presented by: Everbread
Airlines want to gain control over distribution of their air content, and there are a number of technology developments that make that both possible and cost-effective. The relationship between airlines, OTAs and metasearch sites does not have to be one of opposition, but rather one of partnership and cooperation. Assen Vassilev, co-founder of travel technology company EVERBREAD, talks about how new technology can enable personalization and support different channel strategies and business relationships between airlines and their distributors.

Assen Vassilev, Co-Founder and Vice President, Strategy and Business Development, Everbread Ltd.
12:20 - 12:45
(25 min)		 Social, Local, Mobile: The Traveler Perspective
Throughout Europe, cultural differences impact travel decision-making. Social, mobile and local media are changing the way consumers interact with travel brands all over the world, but the pace of change varies by market. Know each market’s unique characteristics to prioritize offerings. Get the hard facts from PhoCusWright research surveys about how travelers in the U.K., Germany and France adopt travel technology.

Carroll Rheem, Director, Research, PhoCusWright Inc.
12:45 - 13:55
(70 min)		 Lunch: Topic Tables
(Hall 7.3, Casino Restaurant)
PhoCusWright analysts host a lunch table centered around a travel technology topic and lead discussion. Topics include: destination marketing, social media, OTAs, emerging markets, and mobile and tablets. Attendees sign up at the PhoCusWright@ITB reception desk to attend the topic of their interest. Lunch is purchased separately.
13:55 - 14:00
(5 min)		 Five Minutes of Fame (2 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!

Aaron M. Gowell, Founder and CEO, SilverRail Technologies
14:00 - 14:30
(30 min)		 Executive Interview (1 of 2)
PhoCusWright analysts have been interviewing travel, tourism and hospitality heads around the world for over a decade. Their vast industry experience and probing perseverance for clear answers yield unique, profound interviews. This one-on-one session provides a rare insider’s perspective on important strategic issues.

Speaker TBA

One-on-one interview with Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.
14:30 - 15:00
(30 min)		 Roundtable: Blogging, Tweeting and Pinging for Business
Web or WAP? Twitter, LinkedIn or Facebook? Blackberry, iPhone, Symbian, Palm or Android… and which version? Nook, Kindle, iPad, Tab or Playbook? GPSs in cars with SIM cards. Half the world’s teenagers watch television content on laptops; a third of them are simultaneously on Facebook or Twitter. Apple TV, Google TV, Cisco’s ūmi and the Xbox 360. Today’s two billion middle-class citizens will swell to four billion by 2030, doubling the pool of prospective travelers. And on and on. Reaching and engaging customers via new approaches is essential to grow your business.

Kevin May, Editor, Tnooz - Talking Travel Tech
Karin Schmollgruber, CEO, Passion PR
Martin Schobert, Managing Director, tourismusdesign
Yeoh Siew Hoon, Director, TheTransitCafe.com and Editor and Producer, Web In Travel

Moderated by Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright Inc.
15:00 - 15:10
(10 min)		 Break
15:10 - 15:15
(5 min)		 Five Minutes of Fame (3 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!

Jason Houle, Vice President, Travel Solutions, Lixto Inc.
15:15 - 15:45
(30 min)		 Executive Interview: Trust International (2 of 2)
PhoCusWright analysts have been interviewing travel, tourism and hospitality heads around the world for over a decade. Their vast industry experience and probing perseverance for clear answers yield unique, profound interviews. This one-on-one session provides a rare insider’s perspective on important strategic issues.

Richard Wiegmann, Managing Director, Trust International

One-on-one interview with Philip C. Wolf, President and CEO, PhoCusWright Inc.
15:45 - 16:15
(30 min)		 Roundtable: Share is the New Search
The “Mobile Social Web” is the most powerful collaborative tool in the history of humankind. Collecting data is important, but becomes catalytic when it is leveraged to connect people. Sharing information unleashes the “wisdom of crowds” and the “wisdom of friends,” creating knowledge that empowers travelers to search, shop and buy like never before.

Stephan F. Ekbergh, Founder and CEO, TravelStart
Eleanor Ford, Director, LikeCube Ltd.
Benjamin Jost, Co-Founder and Managing Director, TRUSTYOU
Miriam Warren, Vice President, European Marketing, Yelp! Inc.

Moderated by Lorraine Sileo, Vice President, Research, PhoCusWright Inc.
16:15 - 16:25
(10 min)		 Break
16:25 - 16:30
(5 min)		 Five Minutes of Fame (4 of 4)
CEOs from travel-related start-up companies make their case in front of a savvy, distinguished audience!

Greg Marsh, Co-Founder and CEO, onefinestay
16:30 - 17:00
(30 min)		 PhoCusWright Recap of Hot Topics and Issues
Whether you stayed all day or attended just a few PhoCusWright@ITB sessions, this is your chance to get an invaluable summary. With technology, media and marketing “boiling” over, separating insight from fluff is essential to honing your strategy. PhoCusWright analysts share key “takeaways” both from the day and from the marketplace. You leave equipped to anticipate the “next new,” whether it involves a new entrant rising, a major player waning, a disruptive technology surfacing, or all of the above.

Eugene Quinn, President and CEO, Tnooz and Chairman, PhoCusWright Inc.
Carroll Rheem, Director, Research, PhoCusWright Inc.
Lorraine Sileo, Vice President, Research, PhoCusWright Inc.
Philip C. Wolf, President and CEO, PhoCusWright Inc.

Moderated by Florence Kaci, Director, Sales, EMEA, PhoCusWright Inc.
17:00 - 18:30
(90 min)		 Cocktail Reception
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