For my readers who are interested by the China Outbound Market and who plan to go to World Travel Market, I suggest to come to this workshop where you will learn the best up to date informations and advices from leading experts.

Jens Thraenhart, Co-founder and President at Dragon Trail will talk about the digital market in China and the chinese social media landscape. He is the most competent and powerful person for market destination & tourism services into China Oubound Market.

Dragon Trail is a China’s Leading Travel Technology and Digital Marketing Company with some prestigious Awards.

For example, the “Hello Canada Campaign” executed in collaboration with the Canadian Tourism Commission and Dragon Trail was recognized as best e-marketing campaign in China by the prestigious trade publication Travel Weekly China in its 10th annual awards ceremony at the Shangri-la Hotel Beijing. The other two finalists included Tourism Australia and Starwood Hotels & Resorts.

Below more info about this leading workshop.

China Outbound Tourism at WTM 2011
Tuesday November 8th

13.30-15.00 h, North Gallery Room 12

Workshop: New Chinese Tourists - The Second Wave of China’s Outbound Tourism

A second wave of China’s outbound tourism has started, with more and more self-organized travellers slowing down and spreading further afield. Increasingly travel-savvy and globally connected, under the age of 45 and green, the New Chinese Tourist is arriving in “off-the-beaten-
track” destinations and is staying for more than just a snapshot.
Leading experts reveal how to attract and satisfy the affluent Chinese traveller who is looking for a new travel experience.

Delivered by Tom Jenkins, Executive Director of European Tour Operators Association (ETOA);
Prof. Dr. Wolfgang Georg Arlt, Director of COTRI China Outbound Tourism Research Institute;
Jens Thraenhardt, President of Dragon Trail.

No admission charge.

China Outbound Clinic – Fast track solutions for practical problems

The China Outbound Clinic is an exclusive round-table talk that offers 60 minutes of useful, expert answers to practical business experiences and plans of the participants.
Focus of discussion: Capturing the illusive Chinese outbound market and profiting from the New Chinese Tourists – Silver bullets and pitfalls.
Delivered by Prof. Dr. Wolfgang Georg Arlt, Director of COTRI China Outbound Tourism Research Institute.
The number of participants for the China Outbound Clinic is limited to 12, prior registration needed. The admission price for this exclusive session is 100 Euro. Please send your details to research@china-outbound.com
15.00-16.00 h, North Gallery Room 12
More about COTRI, please visit our partner Tarsus Group, organizer of COTTM 2012, at Stand
AS781, Asia Hall in ExCeL London, request an appointment with Prof. Dr. Arlt during WTM or on
www.china-outbound.com and www.chinatraveltrends.com
Contact details
COTRI Headquarter Germany
Fritz-Thiedemann-Ring 20, 25746 Heide / Germany
Phone +49 481 85 55 523, Fax +49 481 85 55 121
Email press@china-outbound.com
COTRI China Office
Room 508, Building 2B, Gui Gu Liang Cheng, No. 1 Nong
Da Nan Rd., Haidian District, Beijing 100084/ PRCh
Phone: +86 13 82041 8485
Email china@china-outbound.com