AIR VALID takes off on the US market with EEZEER®

It’s the 1st social network dedicated to travelers who can now Tweet, post comments, photos and reviews directly from their mobiles or iPhone.

The “NOW reviews” concept and marketing is very interesting and a good surf on actual WorldWilde trend.

According to Air Valid:

“NOW reviews” coming from real travelers through mobiles.
Recent events prove that internet users and travelers are looking for on spot real time reviews coming from other customers on a service or an event. Twitter, Flickr and Facebook have contributed to ease the spreading of this information with the help of mobile technology.

AIR VALID®, the leading Certified Airline review and information website in Europe and Asia decided to build its community www.eezeer.com “NOW reviews” on these social networks to ease access to customers and flyers using mobile technology.

To ensure that reviews, comments, photos and tweets are certified as coming from real travelers on board, before or after a flight, users must create an account on EEZEER.COM or use their usual social network (Twitter, Flickr or Facebook) account. Every post is reviewed before being published on airline or flight number pages.

Taking off with 38,000 users in the community

38,000 of the early users come from the original 78,000 users who are responsible for over 100,000 reviews posted on AIR VALID®.

They have already become members and are teased about their past reviews left on AIR VALID®, Twitter / EEZEER® members also get featured on EEZEER® home page each time they post something to @eezeer twitter account

Arnaud Bilquez, Air Valid CEO tell me more about the community profil users :

Continent of residence:

65% Europe (France, UK and Germany)

24% North America

8% Africa

3% Asia

Sex:

Men 84%

Women 16%

Traveling as:

Frequent flyers for business 24%

Leisure travelers 76%

Class:

Economic class 92%

Business and first class 8%

Average number of reviews: 2.8

Average number of flight per year:

Frequent flyers for business 7 flights

Leisure travelers 1.5 flight

A unique flight search engine powered by Mobissimo and Air Valid
EEZEER® also gives users a unique flight search engine based on Mobissimo and Air Valid data. Search a flight on Mobissimo and discover a simple, sorted, airline best-price list with an airline mentioned just once on its best-price. The result page offers detailed information which includes the airline’s global rating (the number of ratings), flight rating (and the number of ratings), average seat pitch on economy class, airline alliance and reward program. The EEZEER® engine is in Beta but new design and features from EtonDIGITAL, www.etondigital.com, will be coming throughout summer 2009.

I think it’s a important move in the Airflight reviews market and a innovativ way for all the review market.

What do you think about this move? Do you know any review market who already use “now reviews”?

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