Analysis

Hoteliers: 10 tips to manage your reputation online

Thanks Laureen, Ulrike and Sian from Trivago team, I had a chance to give some tips for the hoteliers in the Trivago newsletter.
I copy my stuff and you can also read the complete newsletter here
Featured market voice of the month:

October 2009
Claude Benard, Consulting & training for hotel and tourism players - Hotelitour
10 tips to [...]

Popularity: 29% [?]

7 nov 2009 | Claude | 4 comments | Continued

Augmented Reality, Augmented advertising: The Next Big Travel Thing?

We all know the Nitendo WII game and the interaction between the human body and the TV screen, but Augmented Reality (AR) is far more and open new possibilities…
Augmented reality, will further blur the line between what’s real and what’s computer-generated by enhancing what we see, hear, feel and smell.
For travel, Wikitude is the Augmented [...]

Popularity: 43% [?]

17 août 2009 | Claude | 3 comments | Continued

EEZEER®: “NOW REVIEWS” from real travelers ON FLIGHTS

AIR VALID takes off on the US market with EEZEER®
It’s the 1st social network dedicated to travelers who can now Tweet, post comments, photos and reviews directly from their mobiles or iPhone.
The “NOW reviews” concept and marketing is very interesting and a good surf on actual WorldWilde trend.

According to Air Valid:
“NOW reviews” coming from real [...]

Popularity: 53% [?]

6 juil 2009 | Claude | 0 comments | Continued

Does Twitter become the new google?

In essence Twitter is a status update service and it’s a very powerfull and a focus search tool when you know how to use it!
More and more people are using Twitter Search.
Google used to get 100% of our queries. But today, I bet Twitter is getting at least some % of them. There are some [...]

Popularity: 87% [?]

19 fév 2009 | Claude | 3 comments | Continued

EZ Yield President and Co-Founder interview. Ed St. Onge Jr give us an international view on hotels behaviors.

EZ Yield President and Co-Founder, Ed St. Onge Jr is always with good tips and great views about the Worldwide hotel industry.
With thousand of hotels and revenue manager who use the EZ Yield channel manager to manage daily their distributors and wholesalers, it was interesting to ask Edward St. Onge Jr about the trends and [...]

Popularity: 100% [?]

14 fév 2009 | Claude | 0 comments | Continued

Why many French DMO’s will fail with Web2.0 and Travel2.0? Some views!

As the actual social media tools, blogs, RSS, and social networks evolve over time (twitter is the last power communication tool), as we are in a systemic collapse economy, what’s the role of DMO’s in the Web2.0 and Travel2.0 WorldWide World?

Do they now how to create a social media strategic plan based on marketing objectives, [...]

Popularity: 67% [?]

5 fév 2009 | Claude | 6 comments | Continued

UpTake Announces Travel Blog Network to add valuable ressources to readers and users.

UpTake has been quietly putting together a high quality Travel Blog Network. I am impressed by the job they have been done since PhoCusWright in November 2008 with Pat Jenkins starting to write in the Travel Industry Blog.

New Blog Network Features Six Key Travel Categories, Including Attractions, Beaches, Hotels Lodging, Restaurants and Travel Industry [...]

Popularity: 61% [?]

5 fév 2009 | Claude | 0 comments | Continued

Global Internet Audience Surpasses 1 billion Visitors! And me, and me!

Global Internet Audience Surpasses 1 billion Visitors, According to comScore

Asia-Pacific Region Accounts for 41 Percent of Internet Users

China Ranks as Largest Internet Population in the World

The Asia-Pacific region accounted for the highest share of global Internet users at 41 percent, followed by Europe (28 percent share), North America (18 percent share), Latin-America (7 percent [...]

Popularity: 40% [?]

26 jan 2009 | Claude | 1 comment | Continued

Travel Twitter Brand on the rise. Who’s next?

Travel Twitter Brand are coming to Twitter.
Some via their brand, some via some executive ou CEO who talk personnaly with this tool.
The mashup (click to enlarge) show us some leading brand (Expedia, Lastminute, Marriott, ….) and some DMO’s as well (Canadian Tourism Commission …) and of course the leading Travel 2.0 start-up (UpTake, TravelMuse, Triporati, [...]

Popularity: 25% [?]

22 jan 2009 | Claude | 1 comment | Continued

Intelligentransport by ERTICO-ITS Europe. YouTube video

A quick post to show you a great project made by an European consortium call i-Travel.
What is i-Travel?
i-Travel is an industry effort to provide a standard interface between a travel and travel information provider and a user on their mobile and handheld devices.
For travel businesses i-Travel will provide a virtual shop window by connecting all [...]

Popularity: 18% [?]

13 jan 2009 | Claude | 0 comments | Continued

Air-Valid, the airline opinions portal is expanding into the UK market

Air-Valid, the airline information portal launch UK portal since few days.
The portal show certified information about 1163 airline companies and around 80 000 reviews and opinions of passengers who have taken this flight.
“Certified Airline Information and Opinions” is the english base line
Unlike other airline portal, Air-Valid have a trust process to certified the [...]

Popularity: 12% [?]

1 jan 2009 | Claude | 0 comments | Continued