Very interesting presentation about Micro Interactions + Direct Engagement.

I think this “type of thinking” can be the same for the Travel 2.0 world .

- we have “infinite touch points” with all the travel social media, travel blogs, travel user reviews, travel forums, …

- we trust people who are like us (user reviews with travel community web site like VibeAgent, TripAdvisor, Vinivi, Trivago and many more…)

- most part of user generated content is about travel content

Now, we have to think how we measure and setup success for campaigns/projects.

The game and rules are new. We need new actions and new travel marketing.

What do you think ?

Futur post will talk about how we handle this strategy and how we can have metrics to mesure Travel 2.0 strategy succes.

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